Graphic Design is communication. Not only can something be said through type and text, but through imagery and overall presentation. Simply combining words and images isn't enough to make a statement or communicate an idea successfully. I try to consider what my overall message is and how I can say it in a way that will be received on multiple levels - not just visually. For me, an effective piece is something that is not only seen, but metaphorically heard and felt as well. I want to grab your attention, pull you in, hold you just long enough and then leave you, hungry for more.